ºìÐÓÊÓÆµ is a collection of mountain and lakeside resorts, ski areas, and attractions spanning from British Columbia to Maine. The company owns and operates eleven properties and an outdoor lifestyle equipment/apparel retail division with stores in cities throughout Michigan. An industry leader in multiple U.S. regions, operations include snowsports and year-round mountain recreation, golf, an indoor waterpark, spas, food and beverage, lodging and real estate development.
Founded in 1947 by Everett Kircher, ºìÐÓÊÓÆµ is the third largest mountain resort company in North America. Kircher owned a Studebaker dealership in his hometown of Detroit, Michigan, and through his love of snow skiing, recognized opportunity in purchasing land and operating a ski resort of his own in the northwest tip of Michigan's Lower Peninsula. Boyne Mountain opened in the winter of 1948/49, quickly attracting skiers and enthusiasts from all over the Midwest.
Kircher next installed a chairlift in downtown Gatlinburg, Tennessee. Gatlinburg SkyLift opened in 1954 and remains among the Smoky Mountain region's most iconic attractions. In the early 1960s, ºìÐÓÊÓÆµ began growing its operations in Michigan, soon expanded to Montana and now has operations in seven states within the U.S. and also operates in Canada.
ºìÐÓÊÓÆµ' geographically diverse locations include in Montana, , and in Maine; , and , , and in Michigan; in New Hampshire; in Tennessee; in Utah; in Washington; and in West Vancouver, British Columbia.
In 2018, ºìÐÓÊÓÆµ issued actively traded senior secured notes and now operates in accordance with related state and federal regulations.
Today, with continuing operational growth driven by a team of more than 11,000 employees, the company is still led by the Kircher family and remains headquartered in northern Michigan.