Apr 20, 2023

Ƶ Introduces ForeverProject 2030 Master Plan

Path to Net Zero Carbon Emissions and Clean Electricity Goals Mapped

Boyne Falls, Mich., April 20, 2023 – Ƶ today introduced its Master Plan for reducing carbon emissions to net zero by 2030--a goal to which the company is deeply committed and that was the catalyst to forming ForeverProject, Ƶ’ long-term pledge to sustainable practices. Largely structured around collective action, the 2030 Master Plan includes property-specific plans that both allow and require independent initiative among the company’s resorts and facilities located across North America. The pathway now mapped enables Ƶ to reduce its carbon footprint while closely balancing environmental and economic sustainability.

“Our 75-year journey as a resort company defines and demonstrates a heritage of stewardship, leadership, creativity, and innovation,” said Stephen Kircher, Ƶ president and chief executive officer. “Today, as Ƶ endeavors to transform the North American four-season resort experience, we must also aim to help lead our industry and communities toward a sustainable tomorrow, ensuring our next 75 years and future generations are afforded the same quality of life we have and that our resorts represent. The ForeverProject 2030 Master Plan will help guide us in this mission and reflects our culture of embracing new technologies and ways of doing business.”

Ƶ committed in early 2020 to its aggressive goal of net zero greenhouse gas emissions within ten years and followed it with a commitment to power the company’s operations with 100% clean electricity, also by 2030. Boyne contracted Colorado-based Brendle Group to lead the development of a plan to reach these goals. The Plan defines twelve “Big Moves” to propel operations toward net zero and identifies energy audits and maximizing efficiency of current and future buildings as near-term priorities.

Advocacy at the local, regional, and national levels to help drive the transition to a clean energy economy is highlighted in the Master Plan as a foundational and ongoing priority. Furthering intentions to execute the Plan, the company recently added a vice president of sustainability position and expects to have it filled by June. Boyne boldly progressed toward clean electricity in January 2021 by entirely offsetting its collective electric energy consumption with renewable energy credits, not otherwise met with grid-supplied renewable energy from resort utility providers. As accounted for in the Master Plan, the offsets continue to be necessary yet reduced consumption and increased efficiencies and local renewable supply are expected to steadily decrease offset/credit purchases.

“I know Ƶ will be successful thanks to their visionary leadership, motivated and skilled team, and a running start from decades of environmental stewardship,” said Judy Dorsey, Brendle Group founding president and principal engineer. “Boyne's efforts to understand their greenhouse gas emissions and willingness to innovate and invest to lay a better path forward is an inspiration to us at Brendle Group and hopefully a model for other ski resorts and mountain communities.”

Earth Day 2023 was chosen by Ƶ as a fitting time to introduce its 2030 Master Plan. The goals set forth are the most tenacious of any in the company’s history and align with the purpose of Earth Day’s global celebration. Since 2019, Ƶ has been partnered with and a part of , a unified initiative among North America’s four largest ski resort companies. Starting in 2020, the company’s mountain resorts signed on to participate in the ’s and programs and was honored by the Association in 2021 with the .

Innovative collaboration is a guiding principle of Ƶ’ ForeverProject and continues to be explored within and beyond the 2030 Master Plan. Boyne recognizes unwavering partnerships with the towns where its resorts and facilities exist--the communities in which its team members live, work, and play are integral to its business success and widespread sustainability. Mitigation of climate risk is integral to community success, and the company intends to maintain transparency in progress reporting and mindfully allocate resources and support to its resort communities to enable their achievement of similar goals.


While the 2030 Master Plan drives the momentum needed to hit timely environmental sustainability goals, Ƶ’ ForeverProject directs sights and intentions far beyond 2030. Local programs and ongoing education for team members, community members and guests, workforce diversity, and team member housing remain current and long-term commitments. For more information about Ƶ and the company’s ForeverProject 2030 Master Plan, please visit boyneresorts.com.



About Ƶ
Boyne USA, Inc. d/b/a Ƶ, founded by Everett Kircher, and operating since 1949, is among the largest owners and operators of mountain resorts in North America. A Michigan-based corporation, Ƶ owns award-winning mountain and golf resorts, attractions, and retail locations throughout the United States and Canada including Cypress Mountain near Vancouver, B.C., official freestyle skiing and snowboard venue of the 2010 Olympic Winter Games; Sugarloaf, Pleasant Mountain and Sunday River Resort in Maine; Avalanche Bay Indoor Waterpark, Boyne Mountain Resort,  Inn at Bay Harbor - Autograph Collection and The Highlands at Harbor Springs in Michigan; Big Sky Resort in Montana; Loon Mountain Resort in New Hampshire; Gatlinburg SkyLift Park in Tennessee; Brighton Resort in Utah; and The Summit at Snoqualmie in Washington. To learn more about Ƶ, please visit .